2026-09-24 → 10-02 실적 악재 🔥진행 중
나이키 1분기 매출 미달, FY27 EPS 가이던스 대폭 하향영어 원문 매출 112.1억 달러로 기대에 미달, EPS는 상회했지만 연간 가이던스가 크게 하회하며 주가는 2013년 이후 최저치를 기록
첫날 -0.2% · 5일 후 -2.3%
› 전개 과정 6회2026-09-24 Visible Alpha consensus sees Q1 revenue of $11.3B, down 3.2% YoY, as sales pressure persists 2026-09-25 실적 발표를 앞두고 애널리스트들은 회복세가 더딜 수 있으며 매출 감소가 FY27까지 이어질 수 있다고 경고2026-09-28 실적 발표를 앞두고 다수 언론과 투자자들이 실적과 반등 진행 상황에 주목하고 있다2026-09-29 제프리스 매수 의견 유지, BofA 투자의견 하향; 10월 1일 실적 주목2026-09-30 다수 매체가 10월 1일 실적에 주목, 애널리스트 목표주가 하향, 시장은 중국 수요와 턴어라운드 주시2026-10-02 매출 112.1억 달러로 기대에 미달, EPS는 상회했지만 연간 가이던스가 크게 하회, 주가는 2013년 이후 최저치 기록2026-10-01 실적
실적 발표 첫날 -0.7%
2026-09-29 기업
나이키, 중국 전략 개편…할인 축소하고 프리미엄 이미지 재구축 WSJ 보도: 나이키, 중국 전략 조정…할인 중단하고 프리미엄 이미지 재건, 수요 부진 대응
첫날 -1.5% · 현재까지 -1.9%
2026-09-25 애널리스트
B of A Securities: 투자의견 하향 → Underperform 첫날 -0.7% · 현재까지 -1.7%
2026-09-22 기업 악재
Nike Turnaround Slower Than Expected, Shares Hit Multi-Year Low영어 원문 Multiple outlets note delayed turnaround; stock down 79% from 2021 high, consumer spending concerns
첫날 +0.0% · 5일 후 -0.7%
2026-09-19 → 09-22 기업 악재
Nike Brand Image Damaged After Mbappe Exit, Stock Under Pressure영어 원문 Mbappe publicly criticizes Nike, raising brand concerns; stock remains weak
첫날 +1.7% · 5일 후 +0.8%
› 전개 과정 4회2026-09-19 Nike declines renewal, On signs Mbappe and plans boots, shifting soccer market. 2026-09-19 Football marketing rivalry intensifies, Nike's endorsement roster hit again 2026-09-21 Loss of star endorsement adds to brand challenges, highlighting competitive pressure 2026-09-22 Mbappe publicly criticizes Nike, raising brand concerns; stock remains weak 2026-09-17 8-K 공시
8-K: 이사·임원 변동, Reg FD 공시 첫날 +1.6% · 5일 후 -1.0%
2026-09-11 → 09-17 애널리스트 악재
NKE Down 44% YTD to $36, Worst Dow Component영어 원문 YTD loss widens to 44%, shares near $36; index membership questioned
첫날 +0.5% · 5일 후 -3.5%
› 전개 과정 2회2026-09-11 Down more than 2x the next worst DJIA component 2026-09-17 YTD loss widens to 44%, shares near $36; index membership questioned 2026-08-18 → 09-16 기타 악재
Nike Wholesale Weak, China Down 19%영어 원문 NA +10% offsets intl weakness; analyst hold
첫날 +2.5% · 5일 후 -1.4%
› 전개 과정 12회2026-08-18 Shares fall below $40 to lowest since 2014, down 38% YTD and 78% from 2021 peak 2026-08-19 Stock breaks $40, intraday low $39.06, down 76-80% from peak 2026-08-25 Dick's warning on increasingly promotional athletic market drags Nike and peers lower 2026-08-27 Dick's Sporting Goods' weak earnings raise concerns over prolonged Nike turnaround 2026-08-28 Price fell to $39.48, a decade-plus low, heading for worst year since 1993, with downgrades weighing 2026-08-28 Price weakness compounded by Q1 FY27 earnings schedule confirmation 2026-09-02 Inventory cleanup weighs short-term, but margin recovery expected; shares remain pressured 2026-09-09 Shares continue sliding to multi-year lows amid ongoing fundamentals concerns. 2026-09-09 Shares hit $37.95, multiple sources confirm new low, but valuation remains high 2026-09-11 Stock falls to lowest in over 12 years; Morgan Stanley initiates Underweight with $31 PT, adding to bearish sentiment. 2026-09-15 Q4 wholesale revenue up 1%, Greater China down 19%, Telsey cuts PT. 2026-09-16 NA +10% offsets intl weakness; analyst hold 2026-09-14 애널리스트
Baird: 투자의견 하향 → Neutral 첫날 +0.7% · 5일 후 -2.6%
2026-09-11 8-K 공시
8-K: 이사·임원 변동, 주주총회 표결 결과 첫날 +0.5% · 5일 후 -3.5%
2026-09-02 → 09-11 기타 악재
Nike Removed from S&P 100, Shares Continue to Slide to Multi-Year Lows영어 원문 After S&P 100 removal, shares keep falling amid structural pressures and shifting consumer preferences.
첫날 +0.3% · 5일 후 -4.2%
› 전개 과정 5회2026-09-02 Multiple sources confirm 12-year low; technicals and sentiment weak 2026-09-02 Shares at $39.06, lowest since 2014, as market reassesses growth and margin outlook 2026-09-03 Stock continues decline, store closures signal retail network adjustment, heightening market concerns 2026-09-08 Index reshuffle underscores Nike's long decline, effective Sep 21, remains in S&P 500. 2026-09-11 After S&P 100 removal, shares keep falling amid structural pressures and shifting consumer preferences. 2026-09-08 기업
Nike shareholders reject climate transparency proposal영어 원문 Proposal seeking detailed emission-reduction plans was rejected, impacting governance perception.
첫날 -0.8% · 5일 후 -4.9%
2026-08-31 애널리스트 악재
JPMorgan Cuts Nike FY2027 Earnings Outlook, Flags China & Competition영어 원문 Bank's cut signals deepening concerns over Nike's fundamentals
첫날 -1.4% · 5일 후 -2.5%
2026-08-31 기타
Nike RSI at 31, Market Eyes Oversold Bounce영어 원문 Social media buzz on oversold conditions and potential LULU acquisition
첫날 -1.4% · 5일 후 -2.5%
› 전개 과정 2회2026-08-31 3-month RSI at record low, wedge apex nears, drawing trader attention 2026-08-31 Social media buzz on oversold conditions and potential LULU acquisition 2026-08-29 기업
Nike Names Kristin Bauer to Lead Converse; Q1 Earnings Set Before Oct 1영어 원문 Ex-Foot Locker executive takes over struggling brand as earnings date confirmed
첫날 -1.4% · 5일 후 -2.5%
2026-08-26 애널리스트
Truist Securities: 투자의견 하향 → Hold 첫날 -2.3% · 5일 후 -0.9%
2026-08-21 애널리스트
Zacks Upgrades Nike to Hold영어 원문 Upgrade from strong sell signals improving institutional view
첫날 +1.4% · 5일 후 -2.8%
2026-08-13 실적 호재
Nike Q4 Beats, Market Underestimates Turnaround Potential영어 원문 Q4 beat with margin gains from tariff recoveries; Greater China strategy overhaul underway
첫날 +1.8% · 5일 후 -2.5%
2026-08-13 규제
US Agency Drops Subpoena Lawsuit as Nike Complies영어 원문 EEOC drops suit after Nike handed over documents in workplace probe
첫날 +1.8% · 5일 후 -2.5%
2026-08-11 기타
Multiple Analysts and Retail Investors Bet on Nike Rebound영어 원문 X users flag monthly RSI hit all-time low of 24, calling it a '700% opportunity'
첫날 -1.9% · 5일 후 -3.0%
2026-08-11 8-K 공시
8-K: 이사·임원 변동 첫날 -1.9% · 5일 후 -3.0%
2026-08-09 → 08-10 기타
Nike International Logistics Gains Unclear; Stock Down 76% From High영어 원문 Multiple outlets note logistics overhaul aids margins, yet international sales remain pressured
첫날 +1.0% · 5일 후 -7.2%
› 전개 과정 2회2026-08-09 2026-08-10 Multiple outlets note logistics overhaul aids margins, yet international sales remain pressured 2026-08-08 M&A·자금조달 호재
Assenagon Asset Management boosts Nike stake by 140.5% in Q2영어 원문 Institutional holding change disclosed, showing significant Q2 accumulation
첫날 +1.0% · 5일 후 -7.2%
2026-08-06 → 08-07 애널리스트 악재
Nike Underperforms S&P 500 by Widest Margin in 25 Years; JPMorgan Turns Bearish영어 원문 Social media notes 75% drawdown and 2.22% daily gain, extending prior weakness narrative
첫날 -1.1% · 5일 후 -1.8%
› 전개 과정 2회2026-08-06 M6 and M7 confirm Nike's sustained pressure from analyst downgrade and relative performance 2026-08-07 Social media notes 75% drawdown and 2.22% daily gain, extending prior weakness narrative 2026-08-06 M&A·자금조달 호재
NIKE Declares $0.41 Quarterly Dividend영어 원문 Board declares quarterly cash dividend on Class A and B common stock
첫날 -1.1% · 5일 후 -1.8%
2026-08-05 M&A·자금조달 악재
Q1 Institutional Moves: Anderson Hoagland New Position, Arrowstreet Cuts 97%영어 원문 M1 and M5 report Q1 institutional moves, consistent with existing event E16266, no new facts
첫날 +2.2% · 5일 후 -4.6%
› 전개 과정 2회2026-08-05 Two funds disclose opposite Q1 position changes 2026-08-05 M1 and M5 report Q1 institutional moves, consistent with existing event E16266, no new facts 2026-08-04 애널리스트
JP Morgan: 투자의견 하향 → Underweight 첫날 -2.6% · 5일 후 -0.5%
