CD Projekt makes blockbuster video games like The Witcher and Cyberpunk 2077, selling them digitally worldwide. Think of them as a Polish story-driven game studio with its own storefront.
Money comes from game sales and its GOG.com digital store, with gross margins around 93% and net margins near 66%. Revenue is hit-driven, tied to new releases like Cyberpunk 2077, not steady subscriptions.
Its deep lore and loyal fanbase for The Witcher and Cyberpunk create a strong brand, but rivals like Electronic Arts and Ubisoft compete fiercely for players' time. Moat is eroding as live-service games from those competitors shift industry habits.

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