Celsius makes functional energy drinks and supplements, sold globally through stores, gyms, and online—think of it as a fitness-focused soda brand.
Revenue hit USD 2.52B in 2025, with gross margin around 50%, but net margin slimmed to 4.29% as operating costs rose; money comes from recurring drink sales.
Brand loyalty and distribution deals with retailers and gyms create some stickiness, but Red Bull and Monster Energy dominate shelf space, and Celsius's edge is eroding as competition intensifies and margins compress.
Sell (sector percentile 6) — value D, growth B-, profitability B-, momentum D, revisions D. Updated daily, sector-relative, identical for every user.
Key events, in time order
Analyst PT cut plus institutional stake reduction; Q2 core brand weakness and margin pressure persist
~$300M stake, publicly seeks CEO change, compounding earnings miss
Record Q1 2026 revenue of $783 million with portfolio dollar share reaching 20.9% in tracked channels for 4 weeks ending April 12
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Facts and opinions separated · All items sourced · Not investment advice
