Duolingo is a gamified language-learning app that turns studying Spanish, French, or Japanese into a mobile game with streaks and rewards, like a fitness tracker for your brain.
Money comes from subscription plans (Super Duolingo and Duolingo Max) plus ads and a proficiency exam, with gross margins around 72% and net margins near 36% on USD 1.04B annual revenue.
Its brand, data-driven learning algorithms, and massive user base create network effects that Babbel and Rosetta Stone struggle to match, though free alternatives like Memrise and Anki keep pressure on pricing.
Five-factor rating
Hold (sector percentile 63) — value B+, growth C, profitability B+, momentum B, revisions B. Updated daily, sector-relative, identical for every user.
Most active voices on $DUOL
@alc2022 · Antonio Linares · 87 mentions · 152.3K followers
2026-08-02 Multiple independent X accounts confirm earnings week, but no new facts, just repetition of recorded event
CapitalBear
CalPERS Cuts Duolingo Stake by 8.4%
Institutional investor quarterly position change, reflecting capital adjustment
D1 +8.7% · +5d +2.2%
AnalystBear
Duolingo shares fall to $128 as bookings decline and AI cost concerns persist
Stock down 3% in session; social media notes bookings have fallen sharply in recent quarters, extending prior downgrade and AI cost concerns
D1 +6.1% · +5d +1.2%
›3 waves of this story
2026-07-12 Seeking Alpha downgrades from Buy; Motley Fool cites AI translation disruption and growth-over-monetization concerns, confirming large drawdown.
2026-07-14 Analyst downgrade plus social posts flag falling bookings and 4% constant-currency growth guide
2026-07-14 Stock down 3% in session; social media notes bookings have fallen sharply in recent quarters, extending prior downgrade and AI cost concerns
AnalystBear
Duolingo Faces AI Cost Pressure, Analyst Downgrades
AI features drive growth but inference costs pressure margins; analyst downgrades on valuation
D1 +6.1% · +5d +1.2%
Analyst
DA Davidson Reiterates Neutral, Questions User Activation
Building on prior initiation, another analyst action reiterates Neutral with focus on monetization of user reactivation, adding new specifics to the coverage line.
D1 +3.6% · +5d +4.0%
›2 waves of this story
2026-06-15 TSOH Research initiates with a report; other sources note significant outperformance for buyers at $90.
2026-06-17 Building on prior initiation, another analyst action reiterates Neutral with focus on monetization of user reactivation, adding new specifics to the coverage line.
Earnings
Earnings report
DAU growth of 21% year-over-year in Q1, with expectation to remain around 20% throughout 2026
D1 -0.9% · +5d -4.6%
8-K filing
8-K: Item 2.02, Item 9.01
D1 -0.9% · +5d -4.6%
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Event thread
Key events, in time order
17 items
CompanyBull
Duolingo Accidentally Discloses 27.4% DAU Growth
Internal screen accidentally shown during investor meeting reveals Aug 17 DAU up 27.4% YoY, drawing market attention
D1 +4.6% · since +0.1%
Analyst
DA Davidson upgrades to Buy
D1 +7.3% · since +4.6%
AnalystBear
Duolingo shares fall as investors lock in profits
Shares fell nearly 8% as investors took profits after Thursday's gains, with broader risk-off sentiment weighing
D1 +1.4% · +5d -1.7%
›4 waves of this story
2026-08-04 Valuation premium, lack of CY27 acceleration support, and product-market fit risk; part of broader Aug 4 downgrade wave
2026-08-10 DAUs up 23% but bookings growth slows to 8%; analyst cuts to Neutral
2026-08-10 DAU up 23% but bookings growth slowed to 8%; analyst downgrades to Neutral
2026-08-15 Shares fell nearly 8% as investors took profits after Thursday's gains, with broader risk-off sentiment weighing
Capital
Duolingo Acquires London Studio Animade
Company announcement confirms acquisition to boost creative capabilities for engaging learning experiences
D1 +7.0% · +5d +2.0%
Company
Duolingo Appoints Sallie Krawcheck to Board
Former Citi CFO and Ellevest founder joins audit committee, bolstering governance
D1 +4.8% · +5d -5.1%
12 earlier events›
8-K filing
8-K: Item 5.02, Item 7.01, Item 9.01
D1 +4.8% · +5d -5.1%
Earnings
Duolingo Q2 Beat Offset by Lower Q3 Guidance
Q2 EPS $0.66 beat; DAU +23% YoY; Q3 revenue guide miss sent stock down 15%
D1 -9.4% · +5d +17.6%
›2 waves of this story
2026-08-06 Beat on revenue and EPS, but Q3 revenue guide misses, pressuring shares.
2026-08-07 Q2 EPS $0.66 beat; DAU +23% YoY; Q3 revenue guide miss sent stock down 15%
8-K filing
8-K: Item 2.02, Item 9.01
D1 -1.8% · +5d -0.5%
Earnings
Earnings report
D1 -1.8% · +5d -0.5%
AnalystBear
B of A Securities downgrades to Underperform
D1 +1.4% · +5d -1.7%
Company
Duolingo Q2 earnings due next week, market watches key metrics
Multiple independent X accounts confirm earnings week, but no new facts, just repetition of recorded event
D1 -6.9% · +5d +12.8%
›4 waves of this story
2026-07-21 Zacks reports DUOL decline and compares with Amplitude for value investors
2026-07-24 Q2 results due Aug 5; AI content investment costs weigh, while 2028 DAU target of 100M set
2026-08-02 Multiple independent X accounts confirm earnings week, but no new facts, just repetition of recorded event
CapitalBear
CalPERS Cuts Duolingo Stake by 8.4%
Institutional investor quarterly position change, reflecting capital adjustment
D1 +8.7% · +5d +2.2%
AnalystBear
Duolingo shares fall to $128 as bookings decline and AI cost concerns persist
Stock down 3% in session; social media notes bookings have fallen sharply in recent quarters, extending prior downgrade and AI cost concerns
D1 +6.1% · +5d +1.2%
›3 waves of this story
2026-07-12 Seeking Alpha downgrades from Buy; Motley Fool cites AI translation disruption and growth-over-monetization concerns, confirming large drawdown.
2026-07-14 Analyst downgrade plus social posts flag falling bookings and 4% constant-currency growth guide
2026-07-14 Stock down 3% in session; social media notes bookings have fallen sharply in recent quarters, extending prior downgrade and AI cost concerns
AnalystBear
Duolingo Faces AI Cost Pressure, Analyst Downgrades
AI features drive growth but inference costs pressure margins; analyst downgrades on valuation
D1 +6.1% · +5d +1.2%
Analyst
DA Davidson Reiterates Neutral, Questions User Activation
Building on prior initiation, another analyst action reiterates Neutral with focus on monetization of user reactivation, adding new specifics to the coverage line.
D1 +3.6% · +5d +4.0%
›2 waves of this story
2026-06-15 TSOH Research initiates with a report; other sources note significant outperformance for buyers at $90.
2026-06-17 Building on prior initiation, another analyst action reiterates Neutral with focus on monetization of user reactivation, adding new specifics to the coverage line.
Earnings
Earnings report
DAU growth of 21% year-over-year in Q1, with expectation to remain around 20% throughout 2026
