GoPro makes rugged, mountable action cameras like the HERO series — the gadget you strap to a helmet or surfboard to film adventures hands-free.
Money comes from selling cameras and accessories; gross margin was about 28% TTM, but net margin was -29% — it loses money on every sale after overhead.
GoPro built brand recognition in action cameras, but smartphones with stabilizers and cheaper rivals like Insta360 and DJI erode demand. moat_level: eroding
