MIPS makes the yellow brain-protection layer inside helmets for cycling, skiing, and motorcycling — think airbag for the head, sold to helmet brands worldwide.
Money comes from licensing its safety system to helmet makers; gross margin is 73%, net margin 25%, with recurring royalty revenue per helmet sold.
Helmet brands like Bell, Giro, and POC embed MIPS tech, and switching costs are high once designs are certified; moat_level is solid.
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MIPS AB $MIPS.ST has seen a significant price increase of 70% over two months, highlighted by a member's success. The discussion focuses on this positive momentum.
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