Designs and sells athletic footwear, apparel, and equipment globally under Nike, Jordan, and Converse brands through retail stores and e-commerce.
USD 46.40B revenue with USD 19.91B gross profit (42.91% margin) and USD 3.11B net income. Recurring consumer sales; margins compressed year-over-year (net margin fell from 11.10% in 2024 to 6.70% TTM).
Brand equity and athlete endorsements create pricing power, but eroding as Adidas, On Running, and New Balance gain share through direct-to-consumer channels and product innovation. Wholesale dependence and inventory challenges weaken defensibility.
Hold (sector percentile 46) — value B-, growth A-, profitability B, momentum D-, revisions B+. Updated daily, sector-relative, identical for every user.
Key events, in time order
Stock breaks $40, intraday low $39.06, down 76-80% from peak
Q4 beat with margin gains from tariff recoveries; Greater China strategy overhaul underway
EEOC drops suit after Nike handed over documents in workplace probe
X users flag monthly RSI hit all-time low of 24, calling it a '700% opportunity'
Multiple outlets note logistics overhaul aids margins, yet international sales remain pressured
Institutional holding change disclosed, showing significant Q2 accumulation
Social media notes 75% drawdown and 2.22% daily gain, extending prior weakness narrative
Board declares quarterly cash dividend on Class A and B common stock
M1 and M5 report Q1 institutional moves, consistent with existing event E16266, no new facts
JPMorgan sees $1B China headwind; shares fall 3.3%
Nike confirmed it will stop supplying over 1,000 third-party online sellers in China from January 2027, shifting to official channels to regain pricing power.
Institutional 13F filing shows major position increase, signaling capital movement
Seeking Alpha says valuation reflects turnaround challenges, sales at multiyear lows with guidance pointing to further decline
WSJ reports restock after US elimination, highlighting demand-inventory mismatch
A $10,000 stake in Nike a decade ago is worth less today, while the same amount in an S&P 500 index fund would have more than quadrupled
Both M4 and M5 note brand investments strengthen demand but higher marketing and transformation costs may pressure near-term margins.
Q4 FY26 revenue down 1% reported, down 4% currency-neutral; full year revenue flat reported, down 2% currency-neutral
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The post suggests a negative outlook for Nike, drawing a parallel to the market impact on oil after losing significant market share in China.
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