Sweetgreen runs a fast-casual salad chain where you order bowls in-store or via app, like a Chipotle for fresh greens.
Money comes from restaurant sales, but it's not profitable—annual net losses hit USD 0.13B in 2025, with gross margins around 15%.
Brand and locations give some pull, but Chipotle and CAVA offer similar fresh-custom bowls, and thin margins leave little to defend.

Key events, in time order
Q2 call confirms revenue and comps figures, consistent with prior event, no new facts
Q2 revenue and EPS miss; SSS -6.2%; FY guide cut to -8% to -7%
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The narrative is a technical breakout with smart money accumulation. The catalyst is a new change of structure, indicating a potential shift in momentum.
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