SharkNinja designs and sells Shark vacuums and Ninja kitchen appliances, the household names you see at Target and on Amazon.
Money comes from selling appliances across cleaning, cooking, and beauty categories. Gross margin is 48.74%, with net margin at 10.06%, showing solid profitability on each sale.
Strong brand recognition and constant product innovation keep Dyson, Bissell, and Hamilton Beach at bay. However, the appliance market is crowded, and competitors can copy features quickly, so the moat is eroding.
Strong Buy (sector percentile 96) — value C-, growth B+, profitability B+, momentum A, revisions A. Updated daily, sector-relative, identical for every user.
Key events, in time order
Company announcement and media report reveal product launch and AI initiative on same day
Strong Q2 results and international growth drive guidance raise, though tariffs and spending keep margin pressure in focus
CEO reduces direct stake by 26%; total ~$103.4M
Bank of New York Mellon and Dimensional Fund Advisors cut SN stakes by 4.8% and 2.4% in Q1, reflecting institutional position changes.
Company announced participation in Canaccord Genuity 46th Annual Growth Conference, a routine investor event.
New device combines microwave heating with 450°F cyclonic air crisping, drawing social media attention
Earnings release is a key event for investors.
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SharkNinja (SN) is mentioned as part of the IBD Top 50 Stocks list, indicating a potential focus on high-performing companies.
Main discussion
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