Key events, in time order
Outdoor growth offsets Vans decline, but Vans remains key recovery risk
Q1 beat and raised guidance, but CFO departure continues to weigh
Wider loss, revenue decline, CFO departure, sharp market reaction
Earnings released, results ahead of company guidance, event line shifts from expectation to outcome
Director Richard Carucci purchased on Jun 11, third-largest of 16 buys
Q4 FY26 revenue up 3% to $2.2 billion, exceeding guidance of flat to up 2%, with full year FY26 revenue up 1% (first growth in 3 years)
Americas revenue up 10%, Vans shows momentum, CEO guides FY27 growth
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The user questions why Merrell's guidance wasn't raised, referencing $VFC's past struggles with the brand as a cautionary tale for $WWW.
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Facts and opinions separated · All items sourced · Not investment advice
V.F. Corporation designs and sells branded apparel and footwear—think The North Face jackets, Vans sneakers, Timberland boots—through stores, online, and wholesale partners worldwide.
Money comes from selling its brands across Outdoor, Active, and Work segments; gross margin is ~54.65%, but net margin is thin at 2.88%, with recent quarters swinging between profit and loss.
Brand loyalty and heritage (The North Face, Vans, Timberland) create switching costs, but competition from Nike, Adidas, and Columbia Sportswear, plus shifting fashion trends, is eroding pricing power and market share.
Sell (sector percentile 16) — value A-, growth D, profitability B, momentum C, revisions D-. Updated daily, sector-relative, identical for every user.
