Whirlpool makes the fridges, washers, ovens, and dishwashers that fill homes, selling under brands like Maytag and KitchenAid to stores, builders, and directly to buyers. Think of it as the kitchen-and-laundry backbone for millions of households.
Money comes from selling appliances across North America, Europe, Latin America, and Asia, with revenue of USD 15.52B in 2025. It's a thin-margin business—gross margin around 13.51%—and sales are one-off purchases, not recurring subscriptions.
Brand trust and decades of distribution deals with retailers and builders keep buyers coming back, but low-cost competitors like LG and Samsung are squeezing margins with cheaper models and aggressive marketing. Moat is eroding as price pressure and shifting c
Sell (sector percentile 11) — value A-, growth D, profitability D, momentum D-, revisions B. Updated daily, sector-relative, identical for every user.
Key events, in time order
Shares near 52-week low with unusual put volume, reflecting cautious sentiment
Q2 loss wider than expected; lower volumes and tariff, material, fuel costs squeeze margins
11 brokerages cover stock, 4 rate reduce; North America focus tied to slumping housing market
Q2 loss wider than expected, lower volumes and cost pressures squeeze margins, yet stock surges
Whirlpool announced a partnership with agentic AI marketing firm GrowthLoop to bolster its direct-to-consumer strategy.
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The credit curve of Whirlpool's bonds shows an unusual widening in the middle maturities compared to longer-term bonds, indicating a potential anomaly in risk pricing.
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