oOh!media runs billboards, mall displays, airport ads, and street furniture across Australia and New Zealand, plus digital content sites like Junkee to reach younger audiences.
Revenue comes from selling ad space on physical and digital out-of-home assets, with gross margins around 20% in recent quarters and net margins in the low single digits.
Long-term contracts with landlords and councils for prime locations create barriers, but competition from JCDecaux and QMS Media is intensifying, and digital ad spend shifts could erode its position.
Key events, in time order
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oOh!media Limited (OML.AX) is being acquired by I Squared at A$1.70/share, a deal that has already yielded a significant return for investors, with minimal spread remaining.
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