An online store selling firearms, ammunition, and outdoor gear, like a digital gun shop for hobbyists and hunters.
Revenue is USD 0.10B annually, but gross margin is only 12.71% and net margin is -6.83%, meaning it loses money on each sale—no recurring income, just thin one-off transactions.
No visible moat: anyone can set up a similar e-commerce site, and giants like Bass Pro Shops or Cabela's already dominate with better pricing and logistics, so customers can easily switch.
