Ferrari builds and sells ultra-exclusive luxury sports cars, plus engines, parts, and branded lifestyle goods. Think of it as a high-margin jewelry maker for wealthy drivers, not a volume automaker.
Money comes mainly from selling cars, with 2025 revenue of EUR 7.15B, gross margin ~52%, net margin ~22%. Aftermarket parts and licensing add recurring income.
Its iconic brand and waitlist-driven scarcity let it command premium prices rivals like Porsche and Lamborghini can't easily copy. Collectors lock in loyalty through heritage and custom builds.
Buy (sector percentile 77) — value C-, growth B-, profitability A, momentum B, revisions B+. Updated daily, sector-relative, identical for every user.
Key events, in time order
Sets record for new car at auction; proceeds fund education, underscoring brand scarcity
Higher revenue and profitability in Q2 driven by richer vehicle mix and personalization; annual guidance raised
CEO pleased with Luce EV launch, would not change anything, orders strong despite negative initial reviews
Strong China demand helps Luce EV hit annual target in 2 months
New independent sources confirm Amundi cut 10.4% and Biglari Sardar raised 49.8%, extending the existing Q1 holdings narrative
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Facts and opinions separated · All items sourced · Not investment advice
