Roku makes the operating system and hardware that turns any TV into a streaming hub, like a universal remote for Netflix, Hulu, and thousands of other channels.
Money comes from the Platform segment: ads, subscription revenue sharing, and billing fees. Gross margin is ~45%, and the business is recurring as long as users keep streaming.
Roku's OS is embedded in millions of TVs from TCL, Hisense, and others, creating a large installed base that app makers and advertisers can't ignore. Moat is eroding as Amazon Fire TV, Google TV, and Samsung Tizen gain share on smart TVs.
Strong Buy (sector percentile 89) — value C-, growth A+, profitability C+, momentum A+, revisions C-. Updated daily, sector-relative, identical for every user.

Key events, in time order
Insider sold 10,719 shares for ~$1.6M on Aug 6, reducing direct holdings by 21%
Q2 EPS of $1.18 beat estimates; revenue up 22% YoY with record quarterly profit
Multiple sources confirm beat; stock hit 52-week high, but a downgrade noted same day
BNY Mellon cut 11%, Bank of Nova Scotia raised 43.2%, Entropy raised 56.3%, per 13F filings
BNY Mellon cut 11%, Bank of Nova Scotia raised 43.2%, Entropy raised 56.3%, showing divergence
Institutional holding change reflects long-term capital allocation shift
At least two independent sources mention Roku same day, incl. institutional add & notable call flow
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The post lists Roku among notable inside days, suggesting potential short-term price movement or volatility based on recent trading patterns.
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