Teads runs a digital ad marketplace connecting publishers and advertisers, like a matchmaker for online ad space across video, display, and native formats.
Revenue comes from advertiser fees on CPC and CPM platforms, plus creative studio services; gross margin is 33.18% TTM, but net margin is deeply negative at -43.32%, so it loses money on every dollar.
Scale and direct publisher relationships provide some stickiness, but Google and Meta dominate ad tech with superior data and reach, making Teads' position hard to defend long-term.

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