Trulieve grows, processes, and sells medical and adult-use cannabis through its own branded stores and home delivery in Florida and beyond.
Revenue comes from retail cannabis sales, with gross margins around 60% but net losses in most recent quarters; the business is not yet consistently profitable.
Trulieve's vertical integration and Florida retail footprint create some barriers, but competition from Curaleaf and Green Thumb Industries, plus regulatory shifts, are eroding its edge.
Key events, in time order
Third-party media recognition highlights the company's industry standing and brand influence
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